1.0PoV @ 1001 Storieshttps://1001stories.com/pov1001 Storieshttps://1001stories.com/pov/author/1001stories/Humans love certainty so much, they are willing to pay extra for it - PoV @ 1001 Storiesrich600338<blockquote class="wp-embedded-content" data-secret="i840cepcfR"><a href="https://1001stories.com/pov/humans-certainty-grocery-app-behavioural-science/">Humans love certainty so much, they are willing to pay extra for it</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://1001stories.com/pov/humans-certainty-grocery-app-behavioural-science/embed/#?secret=i840cepcfR" width="600" height="338" title="“Humans love certainty so much, they are willing to pay extra for it” — PoV @ 1001 Stories" data-secret="i840cepcfR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://1001stories.com/pov/wp-content/uploads/sites/6/2025/03/Paresh-Rawal-Dominos-Pizza.jpeg900600What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it's not the wait that grinds our gears, it is not knowing how long to wait.