Businesses That Behave 2026
BTB 2026 will be held on 12th Sep, 2026 in Bangalore. This edition will focus on Applied Behavioural Science to create better Products, Brands and People.
Training / Internship / Hiring Process @ 1001
Update: 2026 Training application form is now closed – https://forms.gle/tsLmDip3RJgN5Wp86Next Training Cohort will be in 2027.——————— Team 1001 Stories occasionally […]
Switching between apps
Social media handles often are a good representation of the person’s online persona as well as offline identity – their opinions, hobbies, their social circle, and even their occasional offline interactions. You get a sense of what they are like in the real world, not only in the chatroom of a dating app.
Behavioural Science of Candy Crush – the favourite pass time in Mumbai’s local trains
What is the behavioural science behind Candy Crush? What inherent characteristics make it universally loved by all?
Humans love certainty so much, they are willing to pay extra for it
What explains the new trend of Grocery Apps promising deliveries in less than 30 minutes? The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it’s not the wait that grinds our gears, it is not knowing how long to wait.