No Strings Attached
Providing a larger pool to pick from, dating app ecosystems encourage us to look for our soulmate outside “the one within our network”. A dive into the Behavioural Science at play in Dating apps.
Switching between apps
Social media handles often are a good representation of the person’s online persona as well as offline identity – their opinions, hobbies, their social circle, and even their occasional offline interactions. You get a sense of what they are like in the real world, not only in the chatroom of a dating app.
Behavioural Science of Candy Crush – the favourite pass time in Mumbai’s local trains
What is the behavioural science behind Candy Crush? What inherent characteristics make it universally loved by all?
The Shahjahans of Our Days
What does the Bollywood hero of his era tell us about what love means in India? A dive into the world of the idols of love and how they shape our understanding of romantic bonds.