A Different Time looks at our relation with time, as cultures and as people. It tracks generations within families of Indians from the 1950s till 2023 to decode how the era played a role in shaping of consumerism and changing India. All the women interviewed were in their 30s in 1953, 1993 and 2023.
Many of us love our New Year’s Resolution.
Some of us succeed. Many fail.
What is the Context & Behavioural Science behind these successes and failures?
India dreams of FIRE.
But is there an approach more suitable for the Desi ethos?
A study of the journey of the Indian Kitchen over the past 3000 years and what it means for Indian Women.
How does India love? What does Context Architecture tell us about the evolution of Love in India and India’s relation with relationship?
India traditionally sees Insurance as a waste. If they must choose, Indians prefer established names. Can Behavioural Science help a Fintech startup gain market share?
Mathematical anxiety, also known as math phobia, is anxiety about one’s ability to do mathematics. It’s a well documented phenomenon.
Is there a behavioural science based cure to the world’s least favourite subject?
It mostly starts with one simple question: Is Behavioural Science needed for my business?
The answer is always the same:
Yes, of course you need Behavioural Science for your Business. You deal with humans. Understanding their behaviour is your business. That’s how you build better products, brands and people.
India has the highest number of engineers globally and the highest number of engineering education institutes in the world. Yet, reports after reports talk about how ill-equipped most Indian Engineers are when it comes to decent programming skills.
The metro has even been particularly successful in the cities of Kolkata, Delhi and Chennai, with over 80% of travelers choosing the metro to travel over long distances (more than 10 kms; Goel & Tiwari 2014). Nevertheless, despite being much celebrated and acknowledged by citizens, the metro has not become an integral part of their daily travel routine as its acceptance in this context has been limited.