India’s financial landscape has drastically shifted in the last 7-8 years. The nation’s GDP ranking improved, and both product and service sectors saw significant income growth.
Earning 1 lakh a month placed individuals in the top 3%. This sparked widespread aspirations for financial independence and early retirement.
Those who barely crossed the cutoff started putting their souls into achieving the dream. There are others, whose family businesses and Corporate careers have already turned into financial juggernauts – closing in on their FIRE number by the day.
However, there is another cohort:
Earning 25,000 rupees per month places one in the top 10%.

On paper, they hold 77% of the national wealth.
On the ground, they experience a different reality.
A context different from those for whom FIRE is readily attainable.
What do they need? What is their Context? What is the Current Behaviour? And what can be done to solve for their Financial Fitness?
Bringing you – Apna Sapna Money Money.
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